![Utilizza gli strumenti digitali per la tua attività.]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.100.56.166,0,1834,938.file/digital-highway-stage.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.360.203.166,0,1834,938.file/digital-highway-stage.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.768.432.166,0,1834,938.file/digital-highway-stage.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.1024.576.166,0,1834,938.file/digital-highway-stage.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.1280.720.166,0,1834,938.file/digital-highway-stage.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.1440.810.166,0,1834,938.file/digital-highway-stage.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-stage.jpg/_jcr_content/renditions/original.image_file.1668.938.166,0,1834,938.file/digital-highway-stage.jpg"})
Conquista nuovi clienti
Migliorando la tua visibilità online
Fai crescere il tuo business sfruttando i benefici dei mezzi digitali e fatti trovare dove i clienti ti stanno cercando. Siamo al tuo fianco nel tuo percorso di digitalizzazione.
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Campagne advertising
Raggiungi con un piccolo budget i tuoi attuali clienti e i possibili nuovi clienti attraverso le campagne sul network di Google, le inserzioni di Facebook, di Instagram, LinkedIn e di YouTube.
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I tuoi canali online
Tieni i tuoi clienti aggiornati attraverso il tuo sito web e il tuo profilo Google My Business, interagisci con loro e condividi novità e interessanti approfondimenti sul tuo Centro Ottico, sui prodotti ed i servizi.
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Le condivisioni dei tuoi clienti
I tuoi follower ti menzioneranno nei commenti, nei post sui blog, nei tweet, con un like o tramite passaparola, aumentando la tua visibilità e rendendo il tuo Centro Ottico più riconoscibile.
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.100.75.16,0,1905,1417.file/paidmedia.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.360.270.16,0,1905,1417.file/paidmedia.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.768.576.16,0,1905,1417.file/paidmedia.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.1024.768.16,0,1905,1417.file/paidmedia.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.1280.960.16,0,1905,1417.file/paidmedia.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.1440.1080.16,0,1905,1417.file/paidmedia.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/paidmedia.jpg/_jcr_content/renditions/original.image_file.1889.1417.16,0,1905,1417.file/paidmedia.jpg"}){kind=icon}
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.100.75.16,0,1905,1417.file/ownedmedia.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.360.270.16,0,1905,1417.file/ownedmedia.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.768.576.16,0,1905,1417.file/ownedmedia.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.1024.768.16,0,1905,1417.file/ownedmedia.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.1280.960.16,0,1905,1417.file/ownedmedia.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.1440.1080.16,0,1905,1417.file/ownedmedia.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/ownedmedia.jpg/_jcr_content/renditions/original.image_file.1889.1417.16,0,1905,1417.file/ownedmedia.jpg"}){kind=icon}
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.100.75.16,0,1905,1417.file/sharedmedia.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.360.270.16,0,1905,1417.file/sharedmedia.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.768.576.16,0,1905,1417.file/sharedmedia.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.1024.768.16,0,1905,1417.file/sharedmedia.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.1280.960.16,0,1905,1417.file/sharedmedia.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.1440.1080.16,0,1905,1417.file/sharedmedia.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/icons/sharedmedia.jpg/_jcr_content/renditions/original.image_file.1889.1417.16,0,1905,1417.file/sharedmedia.jpg"}){kind=icon}
Lo sapevi? Nel mondo di oggi, è fondamentale avere una presenza online.
Oggi se sei online, massimizzi la tua visibilità
I consumatori non sono più solo attratti dalle vetrine dei negozi. Spesso iniziano la loro ricerca online, per esempio controllando gli orari di apertura o la disponibilità di un marchio, prima di andare a fare shopping, in particolare nel caso di acquisti che non si fanno tutti i giorni.
![Possibili problemi senza una presenza online]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.100.50.0,1,2000,1001.file/digital-highway-benefit-2.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.360.180.0,1,2000,1001.file/digital-highway-benefit-2.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.768.384.0,1,2000,1001.file/digital-highway-benefit-2.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.1024.512.0,1,2000,1001.file/digital-highway-benefit-2.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.1280.640.0,1,2000,1001.file/digital-highway-benefit-2.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.1440.720.0,1,2000,1001.file/digital-highway-benefit-2.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway-benefit-2.jpg/_jcr_content/renditions/original.image_file.1920.960.0,1,2000,1001.file/digital-highway-benefit-2.jpg"} "Challenges without an online presence")
Cosa rischi se non sei online?
Se non curi la tua presenza online con contenuti aggiornati e coerenti, è possibile che tu stia perdendo potenziali clienti. Nel mondo di oggi, i consumatori cercano informazioni online in diverse fasi del cosiddetto percorso d'acquisto.
- Cercano un professionista della visione fidato nelle vicinanze o controllano gli orari di apertura.
- Mettono a confronto e ricercano informazioni su prodotti, servizi e marchi prima di acquistare.
- Hanno un problema e per prima cosa cercano una soluzione online.
![Scopri come essere più visibile agli occhi dei clienti attuali e dei potenziali nuovi clienti attraverso soluzioni digitali]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.100.50.0,23,1920,983.file/digital-highway_benefit_03.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.360.180.0,23,1920,983.file/digital-highway_benefit_03.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.768.384.0,23,1920,983.file/digital-highway_benefit_03.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.1024.512.0,23,1920,983.file/digital-highway_benefit_03.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.1280.640.0,23,1920,983.file/digital-highway_benefit_03.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.1440.720.0,23,1920,983.file/digital-highway_benefit_03.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/digital-highway/digital-highway_benefit_03.jpg/_jcr_content/renditions/original.image_file.1920.960.0,23,1920,983.file/digital-highway_benefit_03.jpg"} "Be more visible to customers and potential customers through digital solutions")
Un completo programma di formazione studiato per te
Non importa se hai appena iniziato o se già utilizzi le piattaforme digitali, siamo al tuo fianco per offrirti un piano di formazione sempre aggiornato per migliorare le tue competenze e scoprire nuovi canali. Ti supportiamo passo passo per essere più visibile agli occhi dei tuoi clienti.
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.100.50.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.360.180.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.768.384.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.1024.512.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.1280.640.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.1440.720.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/mvp-stage-new2-nofocus.jpg/_jcr_content/renditions/original.image_file.1778.889.111,0,1889,889.file/mvp-stage-new2-nofocus.jpg"})
Attrai i tuoi clienti con Il Mio Profilo Visivo
Un semplice test visivo per iniziare la consulenza già a casa del tuo cliente
- Raccogli le esigenze visive dei tuoi clienti prima ancora che entrino nel Centro Ottico
- Riduci il tempo di visita completando l'anamnesi prima ancora della consultazione
- Crei subito la tua versione in cobranding per il tuo Centro Ottico
- Generi traffico verso il tuo Centro Ottico
![Scopri come essere più visibile agli occhi dei clienti attuali e dei potenziali nuovi clienti attraverso soluzioni digitali]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.100.50.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png","small":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.360.180.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png","medium":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.768.384.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png","large":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.1024.512.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.1280.640.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.1292.646.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png","max":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/digital-highway/zeiss-vision-plus-digitalhighway.png/_jcr_content/renditions/original.image_file.1292.646.618,0,1910,646.file/zeiss-vision-plus-digitalhighway.png"} "Be more visible to customers and potential customers through digital solutions")
ZEISS Vision Plus
Il servizio pensato per fidelizzare i tuoi Clienti con più privilegi, più notizie, più vantaggi e consentirti di far crescere al contempo il valore e il successo del tuo Centro Ottico. Uno strumento che ZEISS ti mette a disposizione per gestire il post vendita, mantenere viva la relazione con i tuoi Clienti e crescere in reputazione e riconoscibilità.
- Differenziante: Ti consente di essere percepito come Centro Ottico all’avanguardia
- Fidelizzante: Ti aiuta nell’ingaggio con richiami e comunicazioni personalizzate
- Efficiente: Ti permette di risparmiare tempo e costi per dedicare le tue risorse altrove.