![Donna dai capelli neri con gli occhiali guarda verso il computer sorridendo]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original.image_file.100.56.file/training-backgr-2.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original.image_file.360.203.file/training-backgr-2.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original.image_file.768.432.file/training-backgr-2.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original.image_file.1024.576.file/training-backgr-2.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original.image_file.1280.720.file/training-backgr-2.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original.image_file.1440.810.file/training-backgr-2.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training-backgr-2.jpg/_jcr_content/renditions/original./training-backgr-2.jpg"})
Formazione professionale
Potenzia le tue competenze per la crescita del tuo business
Con ZEISS Academy potrai sia approfondire aspetti tecnici relativi ai prodotti e agli strumenti ZEISS, sia acquisire nuove competenze per assicurare al cliente una migliore esperienza d'acquisto.
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.100.50.0,160,1920,1120.file/training_benefit_01.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.360.180.0,160,1920,1120.file/training_benefit_01.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.768.384.0,160,1920,1120.file/training_benefit_01.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.1024.512.0,160,1920,1120.file/training_benefit_01.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.1280.640.0,160,1920,1120.file/training_benefit_01.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.1440.720.0,160,1920,1120.file/training_benefit_01.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_01.jpg/_jcr_content/renditions/original.image_file.1920.960.0,160,1920,1120.file/training_benefit_01.jpg"})
L'industria ottica e le esigenze dei clienti sono in continua evoluzione
La continua e rapida evoluzione del mercato e la crescente digitalizzazione determinano nuovi comportamenti d'acquisto e nuove modalità di interazione con la clientela. L'aggiornamento continuo aiuta a differenziare il tuo Centro Ottico e a migliorare la proposta di vendita, sia dal punto di vista tecnico sia dal punto di vista consulenziale.
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.100.50.0,152,1920,1112.file/training_benefit_02.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.360.180.0,152,1920,1112.file/training_benefit_02.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.768.384.0,152,1920,1112.file/training_benefit_02.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.1024.512.0,152,1920,1112.file/training_benefit_02.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.1280.640.0,152,1920,1112.file/training_benefit_02.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.1440.720.0,152,1920,1112.file/training_benefit_02.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/reference-master/images/support/training/training_benefit_02.jpg/_jcr_content/renditions/original.image_file.1920.960.0,152,1920,1112.file/training_benefit_02.jpg"})
Entra in ZEISS Academy: la formazione sempre disponibile, da qualsiasi dispositivo, ovunque ti trovi
I programmi di formazione ZEISS Academy mettono a tua disposizione nuove conoscenze e arrichiscono le tue competenze e quelle dei tuoi collaboratori.
Puoi scegliere tra diverse modalità di formazione: in aula, online e on demand. Avrai l'opportunità di partecipare a corsi in diretta confrontandoti con i responsabili ZEISS e con consulenti esperti nel settore dell'ottica o in altri ambiti di riferimento per proporre il prodotto al meglio ai tuoi clienti.
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Corsi residenziali
Corsi in aula, teorici e pratici, per rimanere sempre aggiornati sulle ultime novità di prodotto ed acquisire nuove competenze tecniche.
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Webinar
In diretta o on demand: segui i webinar ZEISS Academy online quando e dove sei più comodo.
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,2000,1125.file/corsi-residenziali.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,2000,1125.file/corsi-residenziali.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,2000,1125.file/corsi-residenziali.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,2000,1125.file/corsi-residenziali.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,2000,1125.file/corsi-residenziali.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,2000,1125.file/corsi-residenziali.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/corsi-residenziali.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,2000,1125.file/corsi-residenziali.jpg"})
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.100.56.0,97,2000,1222.file/webinar.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.360.203.0,97,2000,1222.file/webinar.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.768.432.0,97,2000,1222.file/webinar.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.1024.576.0,97,2000,1222.file/webinar.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.1280.720.0,97,2000,1222.file/webinar.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.1440.810.0,97,2000,1222.file/webinar.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/webinar.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,97,2000,1222.file/webinar.jpg"})
![]({"xsmall":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.100.67.0,153,1078,872.file/offerta_academy.jpg","small":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.360.240.0,153,1078,872.file/offerta_academy.jpg","medium":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.768.512.0,153,1078,872.file/offerta_academy.jpg","large":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.1024.683.0,153,1078,872.file/offerta_academy.jpg","xlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.1078.719.0,153,1078,872.file/offerta_academy.jpg","xxlarge":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.1078.719.0,153,1078,872.file/offerta_academy.jpg","max":"https://www.zeiss.it/content/dam/vis-b2b/italy/support/education/offerta_academy.jpg/_jcr_content/renditions/original.image_file.1078.719.0,153,1078,872.file/offerta_academy.jpg"})
5 aree tematiche per un'offerta completa
La proposta formativa ZEISS Academy si rinnova costantemente, focalizzandosi su 5 aree tematiche:
- Tecniche di refrazione
- Soluzioni visive
- Gestione economica
- Formazione dello staff
- Comunicazione e Marketing
Eventi di formazione in diretta, online o in presenza, e contenuti video sempre disponibili sul portale ZEISS Academy dedicato ai professionisti della visione.